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Rive Now Works with Google App Ads: Animate Your Campaigns Like Never Before

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Why Interactive Ads Matter in 2025

 

Static creatives are no longer enough. In the fast-scrolling mobile world, brands only have seconds to capture attention. That’s why interactive, motion-driven advertising is not just a nice-to-have—it’s essential.

With Google App Ads reaching billions of devices through iOS and Android, advertisers have the reach. But now, with Rive, they also have the motion.

What Is Rive?

Rive is a real-time animation platform that lets designers and developers create interactive, performant graphics that run natively in web, mobile, and even game environments.

Unlike traditional video or timeline animations, Rive files are:

  • Lightweight and real-time

  • Interactive via state machines

  • Responsive across screen sizes

  • Perfect for in-app ad rendering

Now, thanks to recent updates, Rive animations can be packaged into HTML5 ads and uploaded directly to Google App Campaigns—bringing a whole new level of interactivity to your mobile advertising.

Rive + Google Ads: What’s New?

Until recently, including custom animations in Google App Ads was tricky. Google Ads only allows fully self-contained HTML5 zips, with no external assets or scripts.

But with Rive’s new example project—available here on GitHub—you can now:

✅ Build HTML5 ad units with Rive animations
✅ Use a WebAssembly-based runtime embedded in JS
✅ Ensure ads scale responsively inside WebViews
✅ Stay under Google’s strict file size limits (≤ 1 MB)

How It Works: Step-by-Step Guide

1. Clone the Template

Start with the official template using Parcel:

git clone https://github.com/rive-app/rive-use-cases.git
cd rive-use-cases/examples/rive-google-ads-parcel

2. Install Dependencies

npm install

3. Add Your .riv File

Place your Rive animation in the /assets folder and update the reference in src/index.ts.

4. Build the Project

npm run build

The final files will be in the dist/ directory—ready to be zipped and uploaded to Google.

5. Test Locally (Optional)

npm run start

Open your browser to http://localhost:1234 to preview and tweak.

Best Practices for Ad Compatibility

To ensure your Rive ad works perfectly inside mobile app WebViews (used by Google Ads), follow these tips:

  • ✅ Avoid blend modes and heavy clipping masks

  • ✅ Keep total file size under 1MB (.riv + .wasm + .html + .js)

  • ✅ Use --public-url ./ so all paths are relative

  • ✅ Test on real Android/iOS devices

  • ✅ Package everything—no external fonts, images, or scripts

Use Cases: Rive Ads That Stand Out

🎯 App Launch Promos – Animate your logo or mascot to grab attention

📱 Feature Demos – Visually walk users through app benefits

🕹️ Interactive Previews – Mimic gameplay or micro-interactions

🧠 Character Animations – Bring brand storytelling to life with tap triggers or hover effects

Performance Meets Personality

Traditional animation formats like GIFs or videos are large, inflexible, and lack interactivity. Rive delivers real-time motion graphics at a fraction of the size, with full control over how and when animations respond to user input.

Combined with the global reach of Google Ads, you can finally build ads that feel like mini experiences, not just banners.

Try It Yourself or Hire a Pro

If you’re a developer or designer, the GitHub project is your starting point. With just a few tweaks, you’ll have a working Rive-based ad in no time.

But if you want production-ready quality or don’t have time to DIY…

✨ Hire a Rive Animation Expert Today

Looking for professional help to craft stunning, interactive ads with Rive?

👉 Visit RiveAnimator.com or RiveAnimation.com

💡 Work with Rive expert Praneeth Kawya Thathasara, a seasoned designer specializing in Rive motion ads for web and mobile.

From idea to deployment, get custom animations tailored for Google Ads, landing pages, in-app UIs, and more.

Final Thoughts

Interactive advertising is the future—and it’s already here. By combining Rive’s creative power with Google’s app ad infrastructure, you’re unlocking new levels of engagement and user delight.

Whether you’re a startup or an enterprise, if you want your ads to move, speak, and convert—Rive is your new secret weapon.

Get Started Today:

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